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Strategic Product Leader & Data-Driven Media Executive
Proven expertise in digital product strategy, cross-functional team leadership, and subscription growth optimization across premier news organizations. Specialized in analytics-driven decision making, emerging technology implementation, and building scalable revenue products.
By Career Development Desk•Complete Timeline•Professional Profile
EXECUTIVE LEADERSHIP
Director Data Analytics & Advertising Product
The Post and Courier
Leading cross-functional product strategy and data operations across advertising, news, and audience development teams. Driving digital transformation through strategic technology implementation, subscription growth optimization, and analytics-driven product development including BlueConic CDP and Piano Analytics platforms.
Key Achievements
Digiday Awards Finalist - Best First-Party Data Strategy Cross-functional Product Team Leadership Subscription Growth & Revenue Optimization Digital Platform & Technology Implementation Complete Professional Experience
RECENTRecent
Director of Digital Strategy (Advertising)
The Post and Courier & King and Columbus
Charleston, SC
Managed comprehensive revenue operations for media and agency entities. Led specialized Ad Operations team for campaign fulfillment and optimization while developing strategic initiatives for owned and operated advertising offerings.
Key Achievements
Programmatic advertising revenue growth Viewability optimization initiatives Performance benchmark establishment Strategic advertising portfolio development RECENT2020-Present
Digital Strategy Lead
The Denver Post
Denver, CO
Leading team of four in brand strategies across SEO, ecommerce, digital marketing, and email marketing. Driving campaign optimizations based on analytics and A/B testing results while managing client relationships.
Key Achievements
Multi-channel campaign excellence Team leadership and development Client satisfaction optimization Data-driven strategy implementation ARCHIVED2019-2020
Digital Account Strategist
The Denver Post
Denver, CO
Managed omni-channel digital campaigns with strategic optimizations. Executed ad buys across Facebook/Instagram, Google Ads, The Trade Desk exceeding $500K monthly spend.
Key Achievements
High-value campaign management ($500K+ monthly) Premium account management Strategic optimization leadership ARCHIVED2018-2019
Account Manager
Digital Trends
Santa Monica, CA
Team Lead on dotCOMM Platinum Award-winning 'Qualcomm 5G' partnership campaign. Developed expertise in omni-channel marketing strategies and attribution modeling.
Key Achievements
dotCOMM Platinum Award winner Technology vertical expertise Campaign leadership excellence Attribution modeling development ARCHIVED2017-2018
Client Service Representative
Viacom Media Networks
Los Angeles, CA
Maintained and optimized media buys across Nickelodeon, MTV, and VH1. Coordinated campaign fulfillment and performance reporting for major advertisers.
Key Achievements
Enterprise-level operations management Major brand campaign support Performance reporting excellence Cross-functional collaboration 