PROFESSIONAL ACHIEVEMENTS
Career Highlights
Award-Winning Leadership in Data Strategy & Revenue Growth
Proven track record of delivering measurable business results through strategic technology implementation, award-winning data strategies, and systematic revenue optimization across premier media organizations.
By Achievement Portfolio•Professional Timeline•Measurable Results
494%
Peak Revenue Growth
42
Months Tracked
400+
Data Segments
Award FinalistIndustry Recognition
2024BlueConic CDP Implementation & Digiday Awards Finalist
Led enterprise-level customer data platform implementation achieving Digiday Awards Finalist recognition for Best First-Party Data Strategy.
6 months
Implementation Timeline
12+ systems
Data Integration Points
400+
Audience Segments Created
115%
Article CTR Improvement
Key Results & Impact
Digiday Awards Finalist for Best First-Party Data Strategy
Unified customer data across 12+ touchpoints
Created 400+ sophisticated audience segments
Achieved 115% improvement in article click-through rates
Delivered 40% reduction in subscriber churn
Established enterprise-grade data governance framework
Active GrowthRevenue Excellence
2022-2025Programmatic Advertising Revenue Growth
Architected comprehensive programmatic strategy delivering 494% peak revenue growth through advanced optimization and vendor diversification.
494%
Peak Growth
42 months
Timeline
Feb 2023
Program Launch
30+ months
Sustained Performance
Key Results & Impact
Achieved 494% peak revenue growth from baseline performance
Sustained 42-month strategic implementation with consistent optimization
Successfully diversified across 8+ programmatic vendor partnerships
Established systematic vendor management and yield optimization protocols
Created scalable framework enabling continued revenue expansion through 2025
Exceptional ResultsPerformance Excellence
July - December 2023Ad Product Performance: 107% Viewability & 100% CTR Improvement
Comprehensive optimization initiative delivering 107% viewability improvement, 100% CTR enhancement, and 115% article recirculation increase across digital advertising platforms.
107% increase
Viewability Improvement
100% increase
CTR Enhancement
115% increase
Article Recirculation CTR
4+ months maintained
Sustained Performance
Key Results & Impact
107% viewability improvement through systematic optimization
100% CTR enhancement across all advertising inventory
115% article recirculation CTR improvement
Systematic 6-month optimization with clear milestone progression
Long-term sustainability validated through April 2024
Cross-platform excellence across all advertising inventory
Established ongoing optimization protocols for continued improvement